A purist (according to the definition in the OED Online) is “a person who aims at or insists on scrupulous adherence to an ideal of purity or correctness, esp. in language or style; a person who adheres strictly to a principle or doctrine.” As readers of this blog may have divined from earlier posts, Y-H-B belongs to the dwindling breed of linguistic purists, especially when it comes to the languages he speaks fluently (Russian, Japanese, and English).
The puristic impulse was rekindled anew by the trip I took recently to Japan; also by viewing the new Yiddish-language film “Menashe,” in which all but one actor belong to the Yiddish-speaking Hasidic community in Borough Park Brooklyn, New York. In Japan I constantly heard the contemporary variety of standard Japanese wherein practically every other word or phrase is a Japanized borrowing from (American) English, also known as Japlish (cf. Spanglish, Franglish, etc.). This hybridized (not to say bastardized) species of language eschews perfectly well-established native (or Sino-Japanese) forms of expression when an English alternative is readily available through the penetration of modern media. In “Menashe” a similar situation obtains, with lexical items from American English studding the speech of the characters, especially the younger ones.
Linguistic purism is seen as “the practice of defining or recognizing one variety of a language as being purer or of intrinsically higher quality than other varieties.” A linguistic purist is exercising a value judgment as to the integrity of the spoken or written language in active use. In the case of contemporary English, like any language with a long record of lexical borrowing from other languages, speakers resort to items that are of foreign provenience and of different time depths without realizing that they were borrowed (typically, from Latin or Anglo-Norman). When an item is obviously foreign––like machismo—it has a cultural resonance and is utilized in contexts that make direct or indirect reference to its origin.
Unlike borrowings in active use in contemporary English, however, those that are so frequent and growing in number in Japanese or Yiddish serve only the most expedient communicative purposes, which enable speakers to elide the necessity of learning how to express the same linguistic content in language that is more in keeping with traditional norms.